Cara Valle - Agility PR Solutions

Speed. Relevance. Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool

Cara Valle — Tue, 26 Mar 2024 12:00:21 +0000

In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […]

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5 Ways Media Monitoring Can Help You Beneficially Evolve after a PR Crisis

Cara Valle — Mon, 19 Apr 2021 04:05:08 +0000

PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation. However, as we heard from the seasoned crisis comms professionals at our Crisis Comms Mastery virtual summit […]

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6 Reasons You Should Monitor Your Competitors’ Crises

Cara Valle — Mon, 05 Apr 2021 04:05:10 +0000

Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that deserves more attention when discussing competitive analysis is keeping tabs on your competitors’ crises. When a […]

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5 Reasons Why Media Monitoring is an Essential Part of Any Crisis Comms Plan

Cara Valle — Mon, 29 Mar 2021 04:05:24 +0000

Just as there’s no such thing as a perfect person, there’s no such thing as a perfect brand. As the experts at our recent Crisis Comms Mastery virtual summit warned, no one is crisis immune. While that’s enough to keep any PR pro, comms professional, CEO, board member, or spokesperson up at night, the silver […]

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12 Most Common Media Database Buyer Questions (Video)

Cara Valle — Fri, 26 Feb 2021 19:07:08 +0000

If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might not be obvious until you’ve […]

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The 5 Most Common Problems with Media Databases (and How to Solve Them)

Cara Valle — Tue, 24 Nov 2020 05:05:48 +0000

Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few). Most databases also offer an easy way to compile media lists, and integrated email outreach capabilities to contact the […]

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The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)

Cara Valle — Mon, 23 Nov 2020 05:05:58 +0000

Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free tools for a total DIY approach, while others invest heavily in full-service media […]

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4 ways your competitors are using media monitoring

Cara Valle — Tue, 24 Oct 2017 14:31:52 +0000

We’ve been in the media monitoring game for a long time, and over the years we’ve seen many creative and effective ways organizations and PR agencies leverage media monitoring. We’d like to share some of the most tried and true ways that organizations, even your competitors, are using media monitoring  to win the coverage war.  1. PR crisis management During a crisis, responding quickly is critical to protecting […]

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Not Your Average Micro-Influencer Webinar [Webinar Recap]

Cara Valle — Tue, 29 Aug 2017 19:43:32 +0000

On August 29, 2017, Bulldog Reporter presented a webinar by Shane Barker titled micro-influencers: a micro-webinar. Here is a recap of what the influencer marketing guru had to teach us. Our recent webinar looked at a topic generating a lot of buzz lately among PR and marketing professionals — micro-influencers. While we could easily devote […]

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How to be a PR Superstar Using Data [Webinar Recap]

Cara Valle — Thu, 27 Jul 2017 17:04:48 +0000

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire’s Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve, started off with a captivating statement: PR pros are just not paid enough. Not only […]

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